A new site or redesign has failed to live up – after spending substantial resources building it. The SEO expert is suggesting major changes. What now? I’ve been thinking about how the Sunk Cost Fallacy undermines SEO again and again. In those times when a new site or redesign did not consider SEO as a…
I’m generous with my time in answering Google Ads question, so never hesitate to contact me – I won’t turn it into a sales pitch.
One of my favorite industry documents is the CMO Survey . I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information. I always look at it from an SEO/PPC point of view, as well as budget related insights.
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…
Not ranking well has actual costs, but these are rarely on spreadsheets in financial reports. When a competitor ranks well for a buy-phrase, you lose. This post covers some of the ways you can tell a real SEO expert from a poser.
There are times when you want to noindex a Shopify page or product, and this tip lets you do this easily with a one time tweak to your Shopify theme file.