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News website usability, design, SEO, and mobile-readiness is really in the dumps as far as I can tell. I have made a short list of issues that might help improve things for TV Stations hoping to capture the millennials and web savvy viewers who are typically abandoning TV news broadcasts in droves.
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An example of a failed effort to get a business to business sign up for digital services - leaving the customer to figure out how to sign up for a given service.
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Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
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I preach it. Clients ignore it (well, sometimes)
I am posting this so I can refer people to this post when they call me… and I get around 7-10 calls daily for sites from people who want every bell and whistle they can think of on the site. From the start. Without any [...]
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What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.
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Godaddy backorders can seem like a romance. On again, off again. Well, the lesson here is to keep your backorder in place for a while - they may come home after all.
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BuzzMaven Labs is the 12-year-old consultancy of Scott Clark, a veteran web business strategist and search marketing professional. Learn More
Want to talk? Contact me online or call 1-888-668-4393 or 1-859-951-4414 or 1-859-268-0664 (Lexington) (M-F, 9-5 ET)