Let’s take your idea (confidential, of course) and do some real analysis on it. This is not guesswork, and I’ve yet to laugh at anyone’s proposal. I want to help you reduce the risks of building a web business by letting you know if anyone is searching for something like it. If your idea isn’t new, the question is how stiff is the competition?
I will pour over data from Wordtracker, Overture, Google, Findwhat, and other sources about searches and competitors in this market. We’ll make a spreadsheet of what we find and do a bit of calculation on the web market size of your idea. The result is a report indicating my best estimate of what you might expect if you start your venture.
I’m going to be straight with you about what you’re saying, even if it isn’t what you want to hear. You can’t get this information from banging on Google for hours on end. I can bring together a wide array of information that serves as a checks and balances for the process. Good or bad, I’m giving it to you as I see it.
Through this research, we will be getting a sense of what people are looking for, not what you or I think they might be seeking. It helps to remove rose-colored lenses and look at the situation squarely.