Guest Posting and Internet Marketing
Guest Blogs can be a major source of marketing power for your site, by providing free content to other, authority blogs and related sites. Doing this will increase visibility to the readers of the blog you’re writing on, but more importantly, it serves as a strong search engine ranking signal. When Google or other search engines sees that you have a link from another blog relevant to your industry, it’s a vote of confidence that your site may deserve higher ranking.
I find the answer to the “guest blogging question” a strong predictor of future SEO success.
When are guest posts a good idea?
- When you have an idea that doesn’t really fit with your blog’s audience.
- When you’re launching a new blog or site, and want to overcome the “sandbox” effect that affects search rank.
- When you want to build up your brand’s resilience to online reputation attacks.
- When you want to build a relationship with a new community or blogger.
Guest Posts Sound Like a Lot of Work!
You bet they are. But please compare this effort to any other method of gaining attention in this world. I find the answer to the “guest blogging question” a strong predictor of future SEO success. If a client cannot muster the energy to guest post, they will have a very limited potential for future ranking and social media engagement.
The Relationships Required
You will have to build relationships with others in order to leverage this opportunity. Such relationship building requires a generosity and authenticity many business people are not used to. In order for a blog owner to give you the chance to post on their blog, they must trust you and what you say.