Paid Search Marketing FAQ

Why should I pay a consultant to assist with this?

You should spend your time running your business.  Paid Search takes many years to master.  It’s possible to achieve “direct mail” levels of response without much experience, but if you want to get into the real ROI, you will need to take a lot of time.  I can accelerate your program and provide you with a concise education so that you can understand what works quickly – without the pain.

Which is better, Google Adwords or Yahoo?

Simply put, you want to use them all.  Inventory availability is too low to stop on just Adwords.  If you do, you’re leaving money on the table. Think of the Internet as a Venn Diagram like the one to the right.  Each of the search engines cover 60+% of the Internet, and there is a lot of overlap. Google’s not the only game in town.  70% of all advertisers run campaigns on Yahoo! Search Marketing and 54% also run them on MSN Live Search, according to SEMPO.