SEO for New Websites
Google and other search engines often don’t list new sites right away. They are trying to avoid spammers and low quality sites from corrupting their index. But the problem for anyone wanting to start a site is that 70% of the web marketplace is out of reach. It’s unfair for the reputatble new business site, but it’s the reality of SEO.
- Buy old domain names – be careful changing whois data. Often you can set up a legal agreement to keep the whois data the same but still take ownership of the name. Many say that Google resets the index data for a domain when the ownership changes.
- Buy old websites – be careful changing whois data. Keep the hosting and setup as similar as possible during the transaction. If you wish to change it, do so after your site is 6-7 months old.
- Create content and obtain high authority links – If you can obtain high authority links in the industry/keywords space you work in, often you can bypass the sandbox. This seems to be an effect of white-listing within Google.
- Buy expired names with lots of backlinks – while the Google clock will probably reset when you buy it, the backlinks to that name will give you a running start.
- Start on less difficult keywords – high competitive keywords will probably cause lots of frustration at first, so concentrate on keyphrases “down the tail.” Of course you need to know what keywords matter, so keyword research needs done.