A site redesign is one of the riskiest times for ranking loss. Gray Construction relaunched their website with many top 5 listings for major keyphrases in their industry, and wanted to be absolutely sure they didn’t lose that potential.
Not only did we maintain the current rank for most of their key phrases, we helped raised rank on many of them. This was accomplished by carefully mapping every ranked URL and inbound link for the old site, developing a redirection strategy, and executing it against the brand new site on a totally different CMS. Relevance was improved by rewriting meta data throughout the site.
In addition to the organic SEO work, we also launched Google Adwords campaigns for their major markets, assisted with lead management plans, and are advising on social media strategy.
- Site Audit
- Keyword Roadmap
- Redirect Strategy
- On-Page SEO / Drupal SEO work
- Paid Search Account Setup
- Social Media Strategy
- Youtube / Flickr Strategy