A Sample SEO Program
What Do I Do To Help
- SEO Audit - Absolutely Vital Step.
This is a document where I will review your site very thoroughly and identify areas where your site is poorly optimized, structured or otherwise flawed in the search engine’s “eyes.” The audit may include recommendations for on-site fixes as well as external issues such as inbound links. The goal of the document is to get our collective arms around your current situation so we can build a roadmap for the future.
- Multi-Dimensional Keyword Research
Many clients say “we’ve already done keyword research” when I speak with them the first time. But it seems like many of them use keywords that are industry-specific, and often not the ones used by customers during searches. Keyword information comes from many sources such as keyword research tools, competitor profiles and on-site search analytics. Getting the right keywords (e.g. the ones that make you money) understood early is key to guiding your optimization efforts. I will help you build a keyword list that is well matched to paying customers’ thought process.
- Competitive Review
Understanding competition is a huge part of understanding your SEO situation. I will review your competition well, including who links to them and why, how well they rank, what terms they seem to be trying for and why, as well as any opportunities they missed. The result of this process is usually some terrific ideas for outranking them or at least understanding what is working in your industry. When we’re done, you’ll have a really good understanding of what you’re up against on-line.
- Conduct Current “On-Site” SEO/Repair.
In my industry, “on-site” means “things on your website that you control.” With access to your website and a solid backup made, I will begin to address as many “low hanging fruit” as possible. The dynamics of this process vary widely from client to client. Large clients take longer because there are more stakeholders in the web while small business sites can be adjusted rather quickly. Some of the things considered are
- Can search engines “crawl” your site well?
- Are you inadvertantly blocking search engines from indexing your site?
- Do you have duplicate content on your site?
- Is your link structure helping you rank well or hurting you?
- Are there any issues with your website host?
- Are your domain name(s) set up properly?
- What type of content do you have on your site, and how is it presented?
- Are your pages and images properly tagged?
- SEO-Friendly New Content Recommendations
Most websites do not have enough fresh content in place to attract links and therefore search engines. But this does not mean cranking out another press release. You must have content that is so compelling that it peaks their interest – and this is very hard to do. Blogs are one very solid mechanism to get new content out there because of their simplicity and ability to grow loyal communities and subscribers. This is where much time is spent and where I will challenge my clients to take a big step from passive to active marketers.
- Social Media Marketin and SEO
Social media is not just “Myspace pages” with pictures of people drinking beer. It’s a powerful and important part of the Internet’s future, and by extension, your company’s future. Engaging with consumers where they are is a critical move that you must make now. How does this matter in SEO? It is absolutely essential! Social media and the resulting connections you make offer some of the most important link-building opportunities available. Links from sites that are relevant to your business are precisely what Google’s looking for when it ranks sites. Again, many companies are in denial about Social Media and it is my job to find a workable solution with your own particular corporate culture. Please take a look at the Social Media Marketing pages for more information.