Search Engine Optimization (SEO)

Quick Take:

Organic Search Engine Optimization (SEO) is a name given to the process used to improve the “organic” or “natural” ranking for a given website after someone enters a certain query.   Paid Search Optimization is the sibling to organic SEO, and both are important - with similaries and dramatic differences.

Why Should You Care about SEO:

Ranking highly in search engines is an extremely cost-effective method to grow a business’ revenues.   Many would argue that SEO is the most important modern marketing process any business could undertake and is second only to word-of-mouth in effectiveness.

What I Do:

I work as a professional, qualified consultant for clients who have websites or are planning websites to help them have the best chance to rank well in the search engines for queries related to their business.

How I Do This:

I have been doing SEO since 1998 and have extensive experience ranking sites in many industries.   But search engines of 1998 are very different than engines of today. The search engines go through extensive updates over time so the industry is constantly in flux, so I must constantly update my skills.

What Is Involved in Organic SEO:

• Keyword Research
• Competitive / Market Research
• Understanding the Customer’s Behavior
• On-Page SEO (technical adjustments to your site)
• Off-Page SEO (human/content leading to 3rd party links and traffic.)
• Analytics and Reporting

What is The First Step:

I offer a free consultation of 30 minutes on the telephone to review your website and plans.  The most frequent first step with any client is a paid “SEO Audit” which breaks down your website’s SEO status into clear, easy to understand explanations and recommendations.    From that, a good project schedule can be created based on available resources.

More Details about Organic SEO

• SEO Overview for Beginners
• Search Engine Optimization Case Studies
• A Sample SEO Program
• Link Building for Improved Search Rank
• More SEO Information
• SEO for Yahoo Stores and Yahoo Merchant Solutions