Search Engine Optimization (SEO)

Quick Take:

Organic Search Engine Optimization (SEO) is a name given to the process used to improve the “organic” or “natural” ranking for a given website after someone enters a certain query.   Paid Search Optimization is the sibling to organic SEO, and both are important – with similaries and dramatic differences.   In addition, “Local SEO” is a subclass of SEO which focuses on ranking well in your community.

Why Should You Care about SEO:

Ranking highly in search engines is an extremely cost-effective method to grow a business’ revenues.   Many would argue that SEO is the most important modern marketing process any business could undertake and is second only to word-of-mouth.

What I Do:

I work as a professional, qualified consultant for clients who have websites or are planning websites to help them have the best chance to rank well in the search engines for queries related to their business.

What Is Involved in Organic SEO:

• Keyword Research
• Competitive / Market Research
• Understanding the Customer’s Behavior online and in Social Networks.
• On-Page SEO (technical adjustments to your site)
• Off-Page SEO (human/content leading to 3rd party links and traffic.)
• Analytics and Reporting
• Transferring knowledge to my clients about content creation and link building.

What is The First Step:

I offer a free consultation to review your situation and plans.  The most frequent first step with any client is a paid “SEO Audit” which breaks things down into an easy to understand format.   This is the foundation for future discussions.

More Details about Organic SEO

• SEO Overview for Beginners
• Search Engine Optimization Case Studies
• A Sample SEO Program
• Link Building for Improved Search Rank
• More SEO Information
• SEO for Yahoo Stores and Yahoo Merchant Solutions