Business to Business Search Marketing
More business professionals, engineers, and senior executives prefer search over information portals or manufacturer websites when looking for information on business and industrial products and services online.
The Role of Search in BtoB Buying Decisions,” Enquiro and Marketing Sherpa
Of users searching for Business to Business Solutions:
- 57% use search to become aware of learn about new products and technologies
- 44% use search to research solutions
- 52% use search to compare product and service pricing
- 50% use search to select a product or brand for purchase.
Source: Media Screen
If you’re marketing to other businesses, then you must carefully monitor your cost per lead and cost per sale. Using Organic Search Optimization, Pay Per Click, and other methods to target your customers can dramatically reduce lead and acquisition costs.
By intelligently routing lead requests and using smart auto-responders, vastly improving efficiency and consistency in follow up activity.
Check out these Business To Business SEO Case Studies