Search Engine Marketing
A main service my firm offers is Search Engine Marketing (SEM) which is defined as “the entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites, blogs, and social media pages.” Most companies are best served with a healthy “mix” of search engine marketing services, and it is my job to analyze and recommend the right ones for your particular need. Retail customers have a very different needs profile than a school, for example, and my experience can help you avoid costly mistakes through:
- Smart search engine promotion for quality traffic that converts, not just visit.
- Measurement and analysis to help you make good decisions.
- Permission-based email promotion to get your word out properly.
- Competitive billing rates and retainers.
Major Service Areas
- Search Engine Optimization (SEO)
- Paid Search Marketing (Paid Placement, PPC)
- Social Media Marketing
- Local SEO
- Audits for SEO, PPC and eCommerce Feasibility
- Business to Business SEM
- Keyword Research
- Yahoo Store and Yahoo Search Marketing Solutions
- Scott Clark – Internet Marketing Master Certification
- Recommended Search Engine Optimization/SEO Books
- Search Engine Marketing Glossary
