Yahoo! Search Marketing is one of the most mature pay per click systems on the web, and reaches 75% of the US online population. It also has partner sites that include eBay, WebMD and hundreds of online newspapers.
Some quick facts about Yahoo:
- 47 million people use Yahoo! every day
- 2.4 billion searches are done each month on Yahoo!
Yahoo! Search Marketing offers:
- Geotargeting of campaigns to specific geographic areas
- Ad test rotations.
- Excellent keyword research tools
- Unique forecasting tools to help compute CPC settings.
- Budget setup
Yahoo! Search Marketing can be an important part of a comprehensive online marketing program.
Scott Clark is a Yahoo! Search Marketing Ambassador