Marketing with Yahoo! Search Marketing

Yahoo! Search Marketing is one of the most mature pay per click systems on the web, and reaches 75% of the US online population.   It also has partner sites that include eBay, WebMD and hundreds of online newspapers.

Some quick facts about Yahoo:

• 47 million people use Yahoo! every day
• 2.4 billion searches are done each month on Yahoo!

Yahoo! Search Marketing offers:

• Geotargeting of campaigns to specific geographic areas
• Ad test rotations.
• Excellent keyword research tools
• Unique forecasting tools to help compute CPC settings.
• Budget setup

Yahoo! Search Marketing can be an important part of a comprehensive online marketing program.

Scott Clark is a Yahoo! Search Marketing Ambassador