Google Adwords Detailed Information
In addition to showing on the SERPs, advertisers can choose to advertise on Google’s advertising network. This is a gigantic collection of privately-owned websites that show “Ads by Google” on them. These websites earn a small percentage of each click in exchange for allowing ads on their websites. The ads which are displayed on those sites are called Google’s “Content” network. Advertisers can allow Google to find a best fit for their ads or they can choose the sites where they want to appear. Google will attempt to match ads to the content of the website they are placed upon using a proprietary algorithm.
On Google’s SERPs, advertisers can choose:
- geographic targeting (city, state, map location) [ local search marketing ]
- language targeting
- ads not to show
- keyword phrases to show with
- keyword phrases not to show with
- other options
On Google’s Content Network, advertisers can choose:
- language targeting
- sites not to appear on
- sites to appear on (site selection)
I offer:
- Full service setup and optimization
- Experience with hundreds of Adwords setups
- Proven performance in improving conversions.
- Analytics from campaign to keyword granularity.
- Go or Stop advice.
More Information about Google Adwords:
- How Google Adwords Auctions Work
- Google Adwords Key Performance Indicators
- Google Adwords Training
- Google Adwords – Adaptive Landing Pages
- Writing Google Adwords Ads
- Google Adwords Site Selection
