Scott Clark of BuzzMaven is qualified as an official Google AdWords Certified Partner [link broken, see note below] with Specialty in Search Advertising (previously the Google Adwords Qualified Professional Program.) He was the first to achieve this status in Kentucky. By achieving this status, he has proven, via courses client performance and Google’s rigorous test, mastery of Google Adwords advanced topics such as:
- Audits of Google Adwords Campaigns
- Global and Regional Adwords Marketing.
- Optimization of Google Adwords budgets.
- Keyword Research and A/B testing.
- Copywriting and testing of ads.
- Design of landing pages for maximum conversion.
- Remarketing / Retargeting campaigns.
- Local extensions and click-to-call solutions.
- Optimizing Adwords campaigns and ad groups.
Lexington, KY-based Web Marketing expert Scott Clark of BuzzMaven, Inc. has been granted Partner status after meeting Google’s strict proficiency and performance examinations in search advertising.
“I’m starting my 12th year managing Google Search campaigns for clients, which becomes more challenging and exciting every month.” said Clark, “The Google search advertising partner program allows demonstration of skills to be verified by an independent, trusted entity, and is re-assuring to businesses ready to shift marketing dollars online. They want to know they are in good hands.”
The Google Adwords program is the largest advertising system on the Internet, enabling custom designed, precisely-targeted marketing to be presented at the exact moment potential customers are seeking products or services. Targeting can include regions, customer behavior, demographics, precision scheduling, social media, mobile marketing and more.
“As Google’s program has become more sophisticated, I have learned how to help businesses avoid expensive mistakes and become profitable as soon as possible. It involves weaving Search Marketing into the broader marketing mix. I’m always amazed at how much money is being wasted on ineffective, traditional advertising. I try to stop those leaks – to help customers see a better way” Clark continued.
Google Adwords is the company’s largest source of revenues which totaled $42.5 billion in 2012 as advertisers flocked to the company because of its “right place, right time” advertising solutions.
Scott Clark’s BuzzMaven Labs is a Web Business Consultancy concentrating on improving performance of websites, online marketing investments and social media activities. The business offers SEO (Search Engine Optimization), SMM (Social Media Marketing) and Content Marketing Solutions for businesses across the USA. Since 1997, Scott Clark has specialized in developing precisely marketed websites to enhance business profitability and growth. Clark manages campaigns for businesses across the USA.
163 East Main Street.
Lexington, KY 40507
NOTE: My profile on Google Partner program is currently broken. I am working to repair – 3/5/15