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Scott Clark - Content Marketing, SEO, SEM and UX Design for Lead Generation and Sales

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Recent Blog Entries:

Solar Eruption: Putting The World in Perspective

September 5, 2012

This is a slight deviation from my usual advice posts to show off a truly amazing photo. After a bit of scaling with other images, I added Earth to show just how puny it appears next to this … click to zoom. Click to zoom.  And you must. Image: Nasa

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Deciding Your Future – Content, Social Shares and SEO.

August 2, 2012

Where’s your share-worthy web content come from?  Take a look around your company… busy people, lots of jobs, already overloaded.  But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines.  If [...]

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URL Shorteners, Time and Day, Apps Used Can Significantly Affect Facebook Content Marketing Success

May 25, 2012

Most businesses I talk to have no idea that Facebook scrubs content.  In fact, on average, only 16% of fans ever see posts made by brands “for various reasons, like the number of times you log on and the number of people and brands in your network” according to Facebook. This sums up this post [...]

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Future Proof SEO – The “Porous Website” Solution for Link Building

April 16, 2012

I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again.  Most websites are like minivans – they are [...]

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Link Building for SEO – Some Study Results From Outreach Programs

March 30, 2012

Just got this new study which discusses link building outreach with some very interesting take-aways.   I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be [...]

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SEO Implications of Reduced Corporate Blogging

January 30, 2012

Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.”  The number dropped from 50% to 37% of companies maintaining corporate blog.  Facebook and Twitter, in the meantime continue to grow.   This stands to reason [...]

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