BuzzMaven Internet Marketing ConsultantScott Clark Web Marketing Consultant
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Scott Clark - Internet Marketing and UX Design Consultant since 1996

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Recent Blog Entries:

Color Me Wildcat Blue – Color’s (TM) Elastic Networks in Lexington

March 31, 2011

Those of us working in the tech / web / social media industry would like to extend a huge welcome to the Color management team this weekend to Lexington for the big final-four game and (hopefully) victory party. Thanks to the outreach (and ass-busting work) of Wes Brooks, president of the University of Kentucky Entrepreneurs [...]

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LinkedIn for Corporate Marketing – A Cheat Sheet for Busy People

February 9, 2011

As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers.  This cheat sheet has been the outcome. This is distinctly from an SEO point of view – you’ll notice I’ve woven in Link Building ideas along with other LinkedIn functionality in every [...]

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Quick Tip: Using HootSuite and Google Spreadsheets to Boost Social Rank

February 5, 2011

As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever.  Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years.  So it pays dividends to tilt the social sharing benefit in [...]

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The Final Mile – Get Your Materials into Customer Meetings By Addressing their Pain Points

January 14, 2011

Have you taken the time to consider the “reality” of your B2B customer? They are not making buying decisions on the spot – they are gathering information for meetings – and they want to look good. So how can you help them achieve this?

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Social Behavior and Crowd Curation in Search Results

January 12, 2011

Other than Mobile and Local SEO explosions, Social Rank is a biggie.  So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI.  So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hitting home [...]

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BuzzMaven 2010 and beyond

December 20, 2010

So at the end of 2010, here are some of the things that changed for BuzzMaven in the midst of economic changes for my clients. I did a substantial shift to social and content marketing as the core of all programs.  This is yet another step away from the old-style technical SEO which has become [...]

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