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Scott Clark - Content Marketing, SEO, SEM and UX Design for Lead Generation and Sales

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Recent Blog Entries:

The End of Ghost Content – Authorship Focus Defining a New Focus on Individuals – Many not Ready

December 5, 2012

The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup and its effect on search results and content marketing.  Authorship markup, introduced in 2011 and has been getting regular improvements since.   Mostly applied to blog and news articles, [...]

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15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO

October 24, 2012

Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query.  The most important [...]

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The Passion-Effort Feedback Loop for Blogging Success

October 12, 2012

The blog question always comes up early in any meeting about Search with a new client.  Why?  Should? How? Who? An awkward moment.  Everyone in the conversation is trying to imagine a blog about work, or they’re thinking of recent roadblocks.  We make aluminum horse trailers.  We make medical packaging.  We sell accounting software.   [...]

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Mom and Pops: Don’t Spend Money on Cheap Content Feeds for SEO

September 12, 2012

I thought today I’d address those so-called content farms that are employed by many service industry sites around the country.  In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so.  The promise is that this [...]

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The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

September 11, 2012

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening” [...]

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New Reports Help Clients to Manage Their LinkBuilding Efforts While Monitoring Competitors’

September 7, 2012

Have spent this week perfecting my new “PowerLink” reports system which will provide “at-a-glance” information about clients’ organic link situation, as well as that of a few select competitors. This information can help to find new opportunities and even notice when a link has been removed so we can act quickly to resolve it. SEO [...]

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