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Scott Clark - Internet Marketing and UX Design Consultant since 1996

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Recent Blog Entries:

Facebook Posting Effectiveness, Times, Days, Story Types

July 21, 2011
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Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages.   I found that the information was probably applicable to any sort of published content, whether or not you are a news organization.  I quote heavily: “Top Stories: Readers are reacting [...]

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Google Expert Leaked – Will Human Answers Mingle with Search Results Soon?

June 30, 2011

I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.)   This model of finding answers by humans fits nicely into the new social search model that seems to be making its way [...]

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SEO Ranking Factors – 2009 and 2011 Compared

June 7, 2011

From the excellent SEOMOZ ranking factors slide deck, a striking aggregate comparison of new influences and distribution of factors.   Who said SEO is getting easier?

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Taking Your Business Seriously? Then Make Important Calls When Not Driving

June 7, 2011

I receive a dozen or so inquiries for services a week.  Around 10-15% of those calls are made while the person is driving.  Of those, only a small percent end up being effective conversations. In the study referenced in the link, drivers but not passengers in a “moving” simulator retold a smaller number of central [...]

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Color Me Wildcat Blue – Color’s (TM) Elastic Networks in Lexington

March 31, 2011

Those of us working in the tech / web / social media industry would like to extend a huge welcome to the Color management team this weekend to Lexington for the big final-four game and (hopefully) victory party. Thanks to the outreach (and ass-busting work) of Wes Brooks, president of the University of Kentucky Entrepreneurs [...]

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LinkedIn for Corporate Marketing – A Cheat Sheet for Busy People

February 9, 2011

As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers.  This cheat sheet has been the outcome. This is distinctly from an SEO point of view – you’ll notice I’ve woven in Link Building ideas along with other LinkedIn functionality in every [...]

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