Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google’s New Checkout Widget entered Google Labs today and immediately I thought of a few Wordpress sites I could use it on. Also, many product blogs may have a need to add simple ecommerce to their blog, and Google Checkout has a lot going for it. So here are the steps to add the widget to your Wordpress blog.
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc. We talked about lead generation optimization, social media, SEO, and more
The unauthorized use of photography is a major concern for photographers who license their images for use on the web. Technologies such as PictScout Image Tracker are used by stock photography companies to scour the web looking for unauthorized uses of their photographs by websites and blogs have been around for a while. Now, Google has released a beta version of Similar Image search. Will this change the landscape?
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced