An example of a failed effort to get a business to business sign up for digital services – leaving the customer to figure out how to sign up for a given service.
I have tried for years to teach clients what a bad idea it is to add a “Splash” screen to their websites. But many web designers keep pitching them (why I do not understand.) But now Google has given such things a warning shot across the bow by testing a “skip intro” link on search results.
Ok, it’s the middle of the night and I’m sitting in a rock hard airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The bigest benefit, as with most of these small shows, is the contacts […]
In the fast paced world of technical support ticket systems, the goal is to get your issue through the system as fast as possible – but never forget that this is a marketing exercise, and those sending the support tickets are busy human beings who require you to be remarkable every time.
No wonder we’re a tired nation. It takes 5 minutes to read a no-parking sign. I came across this sign today, and thought it was kind of pathetic. 65 words to say “15 minute parking” .. nuts. Where will it end. By 2028, the sign will reach the ground and you’ll have to check a […]
Jakob Nielsen’s latest Alertbox post “Bridging the Designer-User Gap” is almost a follow up to the “Myth of the Genius Designer” which I consider one of my favorites from him. Red emphasis mine. ….There’s a big gap between designers and the majority of users. …. Generally, if you’re a member of a design team, you […]