Ok, it’s the middle of the night and I’m sitting in an uncomfortable airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The biggest benefit, as with most of these small shows, is the contacts and…
I have six professional heroes presently – and I don’t mind sharing. In random order, they are: Seth Godin – For telling me to quit dead ends and focus on being the best. Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually. Jakob Nielson – For telling it…
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
I dislike Volusion for many reasons, but this one stands out. Searching their owners manual gives results, but you must bang through each to find anything. So far, everything in Volusion takes 5x more steps than I think it should. Anyhow, no time to write that book… here’s an example of a useless SERP typical…
In the past few months’ time I’ve spent more than my usual amount of time watching others surf the web. I am always astonished by how poor people are at knowing where to type searches, or web addresses, or login information. When I ask someone to go to a website, there is genuine confusion about…