UX and User Delight

When Website Redesigns are an Excuse to Avoid the Hard Work of Content Creation and SEO.

“We’ll get to those ideas post launch” I’ve been seeing a pattern of misuse of the phrase “Improving UX” as a PowerPoint buzzword to justify unecessary, budget-draining reboots of decent websites. It is my hypothesis that this happens because teams or leadership need to ‘scratch an internal itch” for a new website. New websites give…

I have 5 minutes… tell me the most important things I must know about SEO today.

Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time.    I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs..  It happens fairly often… an rarely sighted executive will “pop in” to a meeting,  someone will…

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]

Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees.  The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…

The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…

Google Street View: Restaurants and Shops Need to Get Clickin’

Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph. This is just another step along the way to full augmented reality using digital compass, GPS and camera applications.   This, combined with the new Picassa photographs on Street View (cool as hell) and we’ll finally…