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	<title>BuzzMaven SEO / SEM Consultants &#187; SEO/SEM</title>
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	<link>http://www.buzzmaven.com</link>
	<description>The Search Marketing Consultancy of Scott Clark</description>
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		<title>&#8220;I have 5 minutes&#8230; tell me the most important things I must know about SEO in 2013&#8243;</title>
		<link>http://www.buzzmaven.com/2013/05/most-important-seo-tips.html</link>
		<comments>http://www.buzzmaven.com/2013/05/most-important-seo-tips.html#comments</comments>
		<pubDate>Wed, 08 May 2013 18:19:24 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Usability and Human Interface]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[mobile seo]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=5184</guid>
		<description><![CDATA[Sometimes I&#8217;m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time.    I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs..  It happens fairly often&#8230; an rarely sighted executive will &#8220;pop in&#8221; to a meeting,  someone will [...]]]></description>
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		<title>Franchise SEO and Franchise Websites &#8211; A Future-Proof Solution for Consumer and Franchise Development</title>
		<link>http://www.buzzmaven.com/2013/01/service-franchise-seo-components-for-a-future-proof-program-for-consumer-and-franchise-development.html</link>
		<comments>http://www.buzzmaven.com/2013/01/service-franchise-seo-components-for-a-future-proof-program-for-consumer-and-franchise-development.html#comments</comments>
		<pubDate>Mon, 21 Jan 2013 17:07:22 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Franchises]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Usability and Human Interface]]></category>
		<category><![CDATA[Web Site Advice]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=5041</guid>
		<description><![CDATA[The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective.  Not only have users changed, but search engines and social networks have dramatically evolved.   As a veteran of this industry, and a witness to these chagnes, I decided to take a few minutes to create a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The End of Ghost Content &#8211; Authorship Focus Defining a New Focus on Individuals &#8211; Many not Ready</title>
		<link>http://www.buzzmaven.com/2012/12/authorship-corporate-voice.html</link>
		<comments>http://www.buzzmaven.com/2012/12/authorship-corporate-voice.html#comments</comments>
		<pubDate>Wed, 05 Dec 2012 17:48:23 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Changes Online]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4981</guid>
		<description><![CDATA[The true cost of remaining anonymous, then, might be irrelevance &#8211; Eric Schmidt &#8211; Former Google CEO The search industry is all abuzz about the concepts around authorship markup and its effect on search results and content marketing.  Authorship markup, introduced in 2011 and has been getting regular improvements since.   Mostly applied to blog and news articles, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO</title>
		<link>http://www.buzzmaven.com/2012/10/content-marketing-success.html</link>
		<comments>http://www.buzzmaven.com/2012/10/content-marketing-success.html#comments</comments>
		<pubDate>Wed, 24 Oct 2012 21:08:11 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile seo]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4951</guid>
		<description><![CDATA[Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query.  The most important [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The Passion-Effort Feedback Loop for Blogging Success</title>
		<link>http://www.buzzmaven.com/2012/10/blogging-success-engagement.html</link>
		<comments>http://www.buzzmaven.com/2012/10/blogging-success-engagement.html#comments</comments>
		<pubDate>Fri, 12 Oct 2012 16:32:17 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[New Marketing]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4914</guid>
		<description><![CDATA[The blog question always comes up early in any meeting about Search with a new client.  Why?  Should? How? Who? An awkward moment.  Everyone in the conversation is trying to imagine a blog about work, or they&#8217;re thinking of recent roadblocks.  We make aluminum horse trailers.  We make medical packaging.  We sell accounting software.   [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Mom and Pops:  Don&#8217;t Spend Money on Cheap Content Feeds for SEO</title>
		<link>http://www.buzzmaven.com/2012/09/mom-and-pops-dont-spend-money-on-cheap-content-feeds-for-seo.html</link>
		<comments>http://www.buzzmaven.com/2012/09/mom-and-pops-dont-spend-money-on-cheap-content-feeds-for-seo.html#comments</comments>
		<pubDate>Wed, 12 Sep 2012 15:00:42 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[local seo]]></category>
		<category><![CDATA[RANT!]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4889</guid>
		<description><![CDATA[I thought today I&#8217;d address those so-called content farms that are employed by many service industry sites around the country.  In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so.  The promise is that this [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2012/09/mom-and-pops-dont-spend-money-on-cheap-content-feeds-for-seo.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Reports Help Clients to Manage Their LinkBuilding Efforts While Monitoring Competitors&#8217;</title>
		<link>http://www.buzzmaven.com/2012/09/linkbuilding-reports-seo.html</link>
		<comments>http://www.buzzmaven.com/2012/09/linkbuilding-reports-seo.html#comments</comments>
		<pubDate>Fri, 07 Sep 2012 15:46:13 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Site Advice]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4880</guid>
		<description><![CDATA[Have spent this week perfecting my new &#8220;PowerLink&#8221; reports system which will provide &#8220;at-a-glance&#8221; information about clients&#8217; organic link situation, as well as that of a few select competitors. This information can help to find new opportunities and even notice when a link has been removed so we can act quickly to resolve it. SEO [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Deciding Your Future &#8211; Content, Social Shares and SEO.</title>
		<link>http://www.buzzmaven.com/2012/08/deciding-your-future-content-social-shares-and-seo.html</link>
		<comments>http://www.buzzmaven.com/2012/08/deciding-your-future-content-social-shares-and-seo.html#comments</comments>
		<pubDate>Thu, 02 Aug 2012 13:43:32 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4870</guid>
		<description><![CDATA[Where&#8217;s your share-worthy web content come from?  Take a look around your company&#8230; busy people, lots of jobs, already overloaded.  But they are the ones who must do the work. To say you cannot get involved in producing good content is your right&#8230; but don&#8217;t expect to compete well online with modern search engines.  If [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2012/08/deciding-your-future-content-social-shares-and-seo.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Future Proof SEO &#8211; The &#8220;Porous Website&#8221; Solution for Link Building</title>
		<link>http://www.buzzmaven.com/2012/04/future-proof-seo-the-porous-website-solution-for-link-building.html</link>
		<comments>http://www.buzzmaven.com/2012/04/future-proof-seo-the-porous-website-solution-for-link-building.html#comments</comments>
		<pubDate>Mon, 16 Apr 2012 20:58:28 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4781</guid>
		<description><![CDATA[I recently presented a concept called &#8220;Future Proof SEO&#8221; in Lexington which compared how well the typical website are servicing the needs of link builders who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again.  Most websites are like minivans &#8211; they are [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2012/04/future-proof-seo-the-porous-website-solution-for-link-building.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Link Building for SEO &#8211; Some Study Results From Outreach Programs</title>
		<link>http://www.buzzmaven.com/2012/03/link-building-outreach.html</link>
		<comments>http://www.buzzmaven.com/2012/03/link-building-outreach.html#comments</comments>
		<pubDate>Fri, 30 Mar 2012 17:16:36 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4769</guid>
		<description><![CDATA[Just got this new study which discusses link building outreach with some very interesting take-aways.   I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be [...]]]></description>
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		<slash:comments>0</slash:comments>
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