<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BuzzMaven SEO / SEM Consultants &#187; Paid Search/PPC</title>
	<atom:link href="http://www.buzzmaven.com/category/ppc-sem/feed" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmaven.com</link>
	<description>The Search Marketing Consultancy of Scott Clark</description>
	<lastBuildDate>Wed, 01 Feb 2012 14:10:34 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Google Credit Card Comparison Ads Live in the Wild in USA</title>
		<link>http://www.buzzmaven.com/2010/12/credit-card-comparison-ads.html</link>
		<comments>http://www.buzzmaven.com/2010/12/credit-card-comparison-ads.html#comments</comments>
		<pubDate>Wed, 01 Dec 2010 17:51:08 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4491</guid>
		<description><![CDATA[Another area where Google wedges itself into a high-payout, comparison industry is the Credit Card Comparison world, as shown by this sequence of images taken live in the USA . Last year, Google began comparison ads for mortgages and now, after a UK trial, has moved into credit cards. Query &#8220;Credit Cards&#8221;: A comparison ad [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/12/credit-card-comparison-ads.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovative Lead Generation using the Web &#8211; Lexington, KY</title>
		<link>http://www.buzzmaven.com/2009/04/lead-generation-event.html</link>
		<comments>http://www.buzzmaven.com/2009/04/lead-generation-event.html#comments</comments>
		<pubDate>Fri, 01 May 2009 02:45:20 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Lexington KY News]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[leadgeneration]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[scottclark]]></category>
		<category><![CDATA[speaking]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=3379</guid>
		<description><![CDATA[Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc.  We talked about lead generation optimization, social media, SEO, and more]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2009/04/lead-generation-event.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Phone Call Tracking and Chat Analytics Together on Google Analytics</title>
		<link>http://www.buzzmaven.com/2009/02/phone-call-tracking-and-chat-analytics-together-on-google-analytics.html</link>
		<comments>http://www.buzzmaven.com/2009/02/phone-call-tracking-and-chat-analytics-together-on-google-analytics.html#comments</comments>
		<pubDate>Wed, 18 Feb 2009 21:51:48 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Changes Online]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=2409</guid>
		<description><![CDATA[In today's small business world, accountability for marketing spends is critical - and tracking incoming telephone calls has been quite underutilized.  Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2009/02/phone-call-tracking-and-chat-analytics-together-on-google-analytics.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Watch Out for Babies in the PPC Bathwater!</title>
		<link>http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html</link>
		<comments>http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:35:26 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[microsoft adcenter]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1757</guid>
		<description><![CDATA[If you're thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketers To Quit Fiddling With Corporate Brochure Sites in 2009?</title>
		<link>http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html</link>
		<comments>http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html#comments</comments>
		<pubDate>Mon, 13 Oct 2008 18:46:02 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1393</guid>
		<description><![CDATA[SEO, Blogging, and PPC are at the top of marketer's priorities for the next 6 months hinting that companies are becoming more familiar and comfortable with new media as a prime directive.  In addition a shrinking emphasis on the corporate brochure site provides hope that reaching out to the customer has finally arrived as a marketing technique.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>9 Ideas How Google Suggest Could Change Search Marketing</title>
		<link>http://www.buzzmaven.com/2008/08/9-ideas-how-google-suggest-could-change-search-marketing.html</link>
		<comments>http://www.buzzmaven.com/2008/08/9-ideas-how-google-suggest-could-change-search-marketing.html#comments</comments>
		<pubDate>Tue, 26 Aug 2008 01:44:57 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Changes Online]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1296</guid>
		<description><![CDATA[Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page.  So what does this mean for SEO/PPC/SEM activity and the future of how we market websites?  Here are 9 ideas.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/08/9-ideas-how-google-suggest-could-change-search-marketing.html/feed</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>Portfolio-Driven Web Designers &#8211; Hand Over the SEM Keys Please</title>
		<link>http://www.buzzmaven.com/2008/05/web-designers-vs-seo.html</link>
		<comments>http://www.buzzmaven.com/2008/05/web-designers-vs-seo.html#comments</comments>
		<pubDate>Tue, 20 May 2008 16:26:37 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[shiny-new]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1214</guid>
		<description><![CDATA[While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business - and it is a specialty that you must focus on.  I thought Mark Jackson's two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/05/web-designers-vs-seo.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>9 Things I Dislike about The Google Adwords Automatic Matching Idea</title>
		<link>http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html</link>
		<comments>http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html#comments</comments>
		<pubDate>Sun, 18 May 2008 21:00:14 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Changes Online]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[RANT!]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[automatic matching]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1211</guid>
		<description><![CDATA[I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th.  This system goes against every methodology I've developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser's budget.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Should Google Eliminate Broad &amp; Phrase Match Dynamic Keyword Insertion?</title>
		<link>http://www.buzzmaven.com/2008/03/broad-match-keyword-insertion.html</link>
		<comments>http://www.buzzmaven.com/2008/03/broad-match-keyword-insertion.html#comments</comments>
		<pubDate>Mon, 31 Mar 2008 23:05:31 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/03/broad-match-keyword-insertion.html</guid>
		<description><![CDATA[A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups.  Should Google only do DKI for exact match?  How will advertisers defend themselves when keyphrases are trademarks?  Please comment.]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/03/broad-match-keyword-insertion.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Automatic Matching Beta = Pay, Spray and Pray?</title>
		<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html</link>
		<comments>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html#comments</comments>
		<pubDate>Mon, 25 Feb 2008 13:46:51 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[RANT!]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/02/improving-adwords-performance.html</guid>
		<description><![CDATA[They say playing the lottery is a &#8220;special tax&#8221; for the &#8220;math challenged.&#8221; I think that&#8217;s true. In the search world Google&#8217;s new Automatic Matching setup is a special tax on the uninformed advertiser. What I&#8217;m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

