This visualization shows the world using the web, over a 24 hour period. Dayparting of paid search ads is the process where we find the best day of the wee and time of day to run your ads, or switch ads. The full report is here
The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically evolved. As a veteran of this industry, and a witness to these changes, I decided to take a few minutes to create a […]
Another area where Google wedges itself into a high-payout, comparison industry is the Credit Card Comparison world, as shown by this sequence of images taken live in the USA . Last year, Google began comparison ads for mortgages and now, after a UK trial, has moved into credit cards. Query “Credit Cards”: A comparison ad […]
Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc. We talked about lead generation optimization, social media, SEO, and more
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.