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	<title>BuzzMaven Labs &#187; Optimization</title>
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	<description>The SEM Consultancy of Scott Clark</description>
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		<title>BuzzMaven wins 2010 SEMMY award &#8211; thanks to all.</title>
		<link>http://www.buzzmaven.com/2010/02/semmy-awards.html</link>
		<comments>http://www.buzzmaven.com/2010/02/semmy-awards.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 02:36:40 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[local search]]></category>

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		<description><![CDATA[With competitors like these, I was truly honored to have won a 2010 SEMMY award for Local Search today.  Here are the other competitors, and you should grab those articles and subscribe to their blogs to connect with some of the best in the world.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Maps&#8217; New Rules &#8211; Thoughts on Assumed Names and DBAs</title>
		<link>http://www.buzzmaven.com/2009/11/google-local-dba-assumed.html</link>
		<comments>http://www.buzzmaven.com/2009/11/google-local-dba-assumed.html#comments</comments>
		<pubDate>Wed, 04 Nov 2009 06:00:33 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[maps]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=3967</guid>
		<description><![CDATA[Many company legal names are vastly different than their published names.  A DBA/Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity.  This can be in order to choose a memorable name that is &#8220;current&#8221; with your customers&#8217; mindset.   Now, there&#8217;s a [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Blogging and SEO for Beginners</title>
		<link>http://www.buzzmaven.com/2009/06/blogging-and-seo-for-beginners.html</link>
		<comments>http://www.buzzmaven.com/2009/06/blogging-and-seo-for-beginners.html#comments</comments>
		<pubDate>Mon, 08 Jun 2009 22:55:57 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=3510</guid>
		<description><![CDATA[If you're looking to do SEO with a Wordpress blog, then these slides from Matt Cutts at Google will be of interest.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gleaming Towers &amp; 7 Miles of Muck &#8211; Tips for Success in Difficult SEM Projects</title>
		<link>http://www.buzzmaven.com/2009/05/sem-consultants-best-practices.html</link>
		<comments>http://www.buzzmaven.com/2009/05/sem-consultants-best-practices.html#comments</comments>
		<pubDate>Tue, 26 May 2009 14:21:23 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=3413</guid>
		<description><![CDATA[Have you ever faced a really tough SEM project?  I have.  And I looked to the real world for inspiration to get perspective on how to make things better.  Here are my thoughts.]]></description>
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		<title>Innovative Lead Generation using the Web &#8211; Lexington, KY</title>
		<link>http://www.buzzmaven.com/2009/04/lead-generation-event.html</link>
		<comments>http://www.buzzmaven.com/2009/04/lead-generation-event.html#comments</comments>
		<pubDate>Fri, 01 May 2009 02:45:20 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Lexington KY News]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[leadgeneration]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[scottclark]]></category>
		<category><![CDATA[speaking]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=3379</guid>
		<description><![CDATA[Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc.  We talked about lead generation optimization, social media, SEO, and more]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How Google Adwords Auctions Work (Explained Well)</title>
		<link>http://www.buzzmaven.com/2009/03/how-google-adwords-auctions-work-explained-well.html</link>
		<comments>http://www.buzzmaven.com/2009/03/how-google-adwords-auctions-work-explained-well.html#comments</comments>
		<pubDate>Thu, 12 Mar 2009 13:05:20 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=2426</guid>
		<description><![CDATA[Confused by the Google Adwords ranking algorithm?  Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Video SEO Now Essential To Your Marketing Plan</title>
		<link>http://www.buzzmaven.com/2009/02/video-seo-now-essential-to-your-marketing-plan.html</link>
		<comments>http://www.buzzmaven.com/2009/02/video-seo-now-essential-to-your-marketing-plan.html#comments</comments>
		<pubDate>Fri, 27 Feb 2009 21:12:05 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[ORM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=2445</guid>
		<description><![CDATA[If you'd like an example of why you need to mater video production and editing at your company as a part of your SEO efforts, this post tells all.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Landing Pages &#8211; Never Lead Customers to an Empty Well</title>
		<link>http://www.buzzmaven.com/2009/01/landing-pages-never-lead-customers-to-an-empty-well.html</link>
		<comments>http://www.buzzmaven.com/2009/01/landing-pages-never-lead-customers-to-an-empty-well.html#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:29:22 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Usability and Human Interface]]></category>
		<category><![CDATA[Web Site Advice]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1787</guid>
		<description><![CDATA[An example of a failed effort to get a business to business sign up for digital services - leaving the customer to figure out how to sign up for a given service.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch Out for Babies in the PPC Bathwater!</title>
		<link>http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html</link>
		<comments>http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:35:26 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[microsoft adcenter]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.sitecreations.com/blog/?p=1757</guid>
		<description><![CDATA[If you're thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Useless Flash Intro Splash Pages Get a Google Smackdown</title>
		<link>http://www.buzzmaven.com/2008/11/useless-flash-intro-splash-pages-get-a-google-smackdown.html</link>
		<comments>http://www.buzzmaven.com/2008/11/useless-flash-intro-splash-pages-get-a-google-smackdown.html#comments</comments>
		<pubDate>Sat, 22 Nov 2008 16:01:55 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Usability and Human Interface]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[I have tried for years to teach clients what a bad idea it is to add a "Splash" screen to their websites.  But many web designers keep pitching them (why I do not understand.)   But now Google has given such things a warning shot across the bow by testing a "skip intro" link on search results.]]></description>
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		<slash:comments>3</slash:comments>
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