The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically evolved. As a veteran of this industry, and a witness to these changes, I decided to take a few minutes to create a […]
Other than Mobile and Local SEO explosions, Social Rank is a biggie. So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI. So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hitting home […]
Make sure to see the updates at the bottom of the post – S Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about […]
Google is now showing forum postings from formerly “walled garden” discussion groups. Since many customers use these forums to complaint about brands, this could become the next ORM warzone.
Google Side Wiki is a new Google Toolbar Feature has launched today. This feature looks to be their latest attempt to build communities around web sites in their index , perhaps as a way to better utilize social signals for ranking both web pages and social media profiles. Will Google’s new tool make headway? If […]
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.