Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph. This is just another step along the way to full augmented reality using digital compass, GPS and camera applications. This, combined with the new Picassa photographs on Street View (cool as hell) and we’ll finally […]
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc. We talked about lead generation optimization, social media, SEO, and more
It’s easy to get comfortable with one’s branding and marketing plans. Slide decks presented at the sales meeting look great. Branding exercises give the executives a warm-fuzzy. Advertising and PR schedules are polished to a shine. But all it takes is one small leak, possibly in the form of two bored employees with a flip […]