I don’t care if you sell laxatives and paper towels – your customers are gamers. And they’re hard to reach by any other means. Down the hall from my offices resides Wes Keltner – who’s started GUN – a Video Game Advertising Consultancy. If you are thinking banners and billboards in race games – you […]
So, Gap borked the new logo launch and now asking for spec submissions. Designers world wide are raising eyebrows or facepalming. Now’s the time for them to turn this publicity to their advantage and make friends with the design community. Doing a “spec work” design contest will backfire I think. How about taking design submissions […]
Make sure to see the updates at the bottom of the post – S Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about […]
I agree with David Meerman Scott most white papers are pretty lame. I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into. In response to his post – I’d like to talk about an idea for many out there that can help you […]
A practical look at ways you can obtain positive reviews from happy customers with minimal effort and cost using a simple rate-us page and a $25 deck of cards.
The full keynote of the BMA 2009 National Conference with David Meerman Scott – An hour well spent.