The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically evolved. As a veteran of this industry, and a witness to these changes, I decided to take a few minutes to create a […]
Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query. The most important […]
We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets. According to new research from Google, 90% of people move between devices to accomplish a goal. Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening” […]
Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages. I found that the information was probably applicable to any sort of published content, whether or not you are a news organization. I quote heavily: “Top Stories: Readers are reacting […]
Have you taken the time to consider the “reality” of your B2B customer? They are not making buying decisions on the spot – they are gathering information for meetings – and they want to look good. So how can you help them achieve this?
I recommend you watch this full-screen, in HD. A great video about your product or service doesn’t have to be insanely complex. Check this out. Espresso, Intelligentsia from The D4D on Vimeo.