by Scott Clark on June 10, 2009
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
by Scott Clark on May 26, 2009
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
by Scott Clark on April 30, 2009
Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc. We talked about lead generation optimization, social media, SEO, and more
by Scott Clark on April 16, 2009
It’s easy to get comfortable with one’s branding and marketing plans. Slide decks presented at the sales meeting look great. Branding exercises give the executives a warm-fuzzy. Advertising and PR schedules are polished to a shine. But all it takes is one small leak, possibly in the form of two bored employees with a flip [...]
by Scott Clark on March 30, 2009
Well, I started my old site ‘Sitecreations.com” over 10 years ago, so wrapping that up has been a real challenge. I found over 1000 pages of contents that needed redirected and reorganized and it will surely take a while to finish. As my business shifted to Search Engine Marketing (SEM) there was a slowly increasing [...]
by Scott Clark on March 5, 2009
Big Ass Fans, one serious success story from Lexington is expanding. It’s a story worth telling - so have a look.