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	<title>BuzzMaven SEO / SEM Consultants &#187; Ideas</title>
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	<description>The Search Marketing Consultancy of Scott Clark</description>
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		<title>Franchise SEO and Franchise Websites &#8211; A Future-Proof Solution for Consumer and Franchise Development</title>
		<link>http://www.buzzmaven.com/2013/01/service-franchise-seo-components-for-a-future-proof-program-for-consumer-and-franchise-development.html</link>
		<comments>http://www.buzzmaven.com/2013/01/service-franchise-seo-components-for-a-future-proof-program-for-consumer-and-franchise-development.html#comments</comments>
		<pubDate>Mon, 21 Jan 2013 17:07:22 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Franchises]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[Paid Search/PPC]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Usability and Human Interface]]></category>
		<category><![CDATA[Web Site Advice]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=5041</guid>
		<description><![CDATA[The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective.  Not only have users changed, but search engines and social networks have dramatically evolved.   As a veteran of this industry, and a witness to these chagnes, I decided to take a few minutes to create a [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Facebook Posting Effectiveness, Times, Days, Story Types</title>
		<link>http://www.buzzmaven.com/2011/07/facebook-posting-effectiveness-times-days-story-types.html</link>
		<comments>http://www.buzzmaven.com/2011/07/facebook-posting-effectiveness-times-days-story-types.html#comments</comments>
		<pubDate>Thu, 21 Jul 2011 17:26:26 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4656</guid>
		<description><![CDATA[Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages.   I found that the information was probably applicable to any sort of published content, whether or not you are a news organization.  I quote heavily: &#8220;Top Stories: Readers are reacting [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2011/07/facebook-posting-effectiveness-times-days-story-types.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Taking Your Business Seriously?  Then Make Important Calls When Not Driving</title>
		<link>http://www.buzzmaven.com/2011/06/taking-your-business-seriously-then-make-important-calls-when-not-driving.html</link>
		<comments>http://www.buzzmaven.com/2011/06/taking-your-business-seriously-then-make-important-calls-when-not-driving.html#comments</comments>
		<pubDate>Tue, 07 Jun 2011 14:03:22 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Improving Work]]></category>
		<category><![CDATA[RANT!]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4634</guid>
		<description><![CDATA[I receive a dozen or so inquiries for services a week.  Around 10-15% of those calls are made while the person is driving.  Of those, only a small percent end up being effective conversations. In the study referenced in the link, drivers but not passengers in a “moving” simulator retold a smaller number of central [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2011/06/taking-your-business-seriously-then-make-important-calls-when-not-driving.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Tip: Using HootSuite and Google Spreadsheets to Boost Social Rank</title>
		<link>http://www.buzzmaven.com/2011/02/quick-tip-using-hootsuite-and-google-spreadsheets-to-boost-social-rank.html</link>
		<comments>http://www.buzzmaven.com/2011/02/quick-tip-using-hootsuite-and-google-spreadsheets-to-boost-social-rank.html#comments</comments>
		<pubDate>Sat, 05 Feb 2011 23:37:37 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4548</guid>
		<description><![CDATA[As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever.  Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years.  So it pays dividends to tilt the social sharing benefit in [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2011/02/quick-tip-using-hootsuite-and-google-spreadsheets-to-boost-social-rank.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gap Borks Logo Launch &#8211; Designers Facepalm &#8211; Gap Could Turn this Around.</title>
		<link>http://www.buzzmaven.com/2010/10/gap-logo-fiasco.html</link>
		<comments>http://www.buzzmaven.com/2010/10/gap-logo-fiasco.html#comments</comments>
		<pubDate>Tue, 12 Oct 2010 20:24:50 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4427</guid>
		<description><![CDATA[So, Gap borked the new logo launch and now asking for spec submissions.  Designers world wide are raising eyebrows or facepalming. Now&#8217;s the time for them to turn this publicity to their advantage and make friends with the design community.  Doing a &#8220;spec work&#8221; design contest will backfire I think. How about taking design submissions [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Google: Places Verification Postcards &#8211; A Tiny Fix that Would Really Help.</title>
		<link>http://www.buzzmaven.com/2010/09/dear-google-places-verification-postcards-a-tiny-fix-that-would-really-help.html</link>
		<comments>http://www.buzzmaven.com/2010/09/dear-google-places-verification-postcards-a-tiny-fix-that-would-really-help.html#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:56:45 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[googleplaces]]></category>
		<category><![CDATA[local seo]]></category>
		<category><![CDATA[maps]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4395</guid>
		<description><![CDATA[When verifying a Google Place page, Google assumes that you&#8217;re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes.   Or they assume that you can teach a low-paid receptionist to listen for a special Google Places validation robot to call [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/09/dear-google-places-verification-postcards-a-tiny-fix-that-would-really-help.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The FAQ Approach &#8211; A Potent Way to Get Out of a Blogging Rut</title>
		<link>http://www.buzzmaven.com/2010/08/blogging-tips-writers-block.html</link>
		<comments>http://www.buzzmaven.com/2010/08/blogging-tips-writers-block.html#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:21:52 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4327</guid>
		<description><![CDATA[While presenting on Social Media this week, the question about Blogger writers&#8217; block came up again, and I realized I didn&#8217;t have a post to refer them to &#8211; so here are some quick tips if you should find yourself in that uncomfortable situation. Start out creating a Frequently Asked Questions list (FAQ.) Base the [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/08/blogging-tips-writers-block.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Project Management &amp; Collaboration in a Messy World</title>
		<link>http://www.buzzmaven.com/2010/07/basecamp-challenges-ideas.html</link>
		<comments>http://www.buzzmaven.com/2010/07/basecamp-challenges-ideas.html#comments</comments>
		<pubDate>Tue, 13 Jul 2010 12:58:30 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Improving Work]]></category>
		<category><![CDATA[basecamp]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4271</guid>
		<description><![CDATA[The whole reason I took the time to write this post is to share some thoughts -  perhaps with the 37 signals team and others out there working on products like this.   It also could be that I have simply not yet found the right tool, so this might prompt someone to offer an alternative!  [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/07/basecamp-challenges-ideas.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Another Alternative to the Nerdy White Paper &#8211; The Cheat Sheet Hero Library</title>
		<link>http://www.buzzmaven.com/2010/06/white-paper-alternatives.html</link>
		<comments>http://www.buzzmaven.com/2010/06/white-paper-alternatives.html#comments</comments>
		<pubDate>Fri, 04 Jun 2010 11:49:09 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[leadgeneration]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4237</guid>
		<description><![CDATA[I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they&#8217;d see few actually reading what they poured hours of work into.   In response to his post &#8211; I&#8217;d like to talk about an idea for many out there that can help you [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/06/white-paper-alternatives.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pecha Kucha Tips  &#8211; Simplicity, Flow and Passion</title>
		<link>http://www.buzzmaven.com/2010/03/pucha-kucha.html</link>
		<comments>http://www.buzzmaven.com/2010/03/pucha-kucha.html#comments</comments>
		<pubDate>Fri, 26 Mar 2010 12:58:17 +0000</pubDate>
		<dc:creator>Scott Clark</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Lexington KY News]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[lexington]]></category>
		<category><![CDATA[pecha-kucha]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://www.buzzmaven.com/?p=4169</guid>
		<description><![CDATA[Well, this morning I&#8217;m licking my wounds after initiating in Pecha Kucha &#8211; the rapid-fire presentation style where 20 slides are presented in 20 seconds.   I was honored to have been invited by Adam  Martin and Kent Lewis to speak and it was truly a learning/growing experience.  Social Media Club Lexington and Pecha-Kucha Lexington took [...]]]></description>
		<wfw:commentRss>http://www.buzzmaven.com/2010/03/pucha-kucha.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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