Facebook Ads, Campaigns and Ad Set Naming Scheme – Keeping Chaos Under Control in Facebook Ad Accounts

I would like to simply share our naming scheme for Facebook Campaigns and Ads. We see complete chaos in Facebook accounts more often than not, and much of this confusion could be avoided with a bit of forethought on Facebook ad campaign names. I believe that unless you have your name scheme under control, it’s…

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]

Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees.  The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…