The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically evolved. As a veteran of this industry, and a witness to these changes, I decided to take a few minutes to create a […]
Trademark/Brands are protected from confusingly similar derivatives in the real world. I don’t expect Google to become an arbiter of trademarks, but this case (it is a real case, just as absurd) they should consider the spirit of trademark law especially considering how their match types work.
I must admit, Donato’s franchise has great pizza. But when it comes to trusting their online ordering environment, their email security practices leaves a bad taste in my mouth.
I’m proposing a system for improving the quality, fairness, and understanding during due diligence as it relates to business model franchises.
Well, getting ready to head out tommorrow for SMX Local/Mobile conference in Denver, and looking forward to seeing friends in the search marketing world again I’ve not seen since SMX Advanced in Seattle. Look Me Up, I hope to see you there.
You know, sometimes business secrets don’t require much effort to find. The fruits of dozens of locations, millions of dollars in training development, and years of experience can focus on a single experience that’s presented right in front of you to observe. You don’t have to copy any one system, but you need a system, with rewards and consequences for your staff. PF Changs’ Chinese Bistro is one such example of a system that makes a place remarkable that all restaurateurs should take note of.