Care about the impact of Social Media on your company? Chris Bogan’s “Trust Agents” is a book worth buying for your whole team today.
I have enjoyed being a member of Triibes, a community set up by Seth Godin after the release of his book of the same name. The ebook was set up by volunteers in the community – and was really well done. Highly recommended. [ Triiibes EBook] – PDF file
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
LifeLock’s Todd Davis learns the danger of bold marketing and betting against laziness in unregulated industries as his identity is stolen by a Ft. Worth check cashing shop.
I was really happy to find Pamela Slim’s article “I’m just not into you” – Kicking lukewarm passions to the curb” in her ezine. It’s really a good read – and can help clarify some thinking if you find yourself muddled in luke-warm pseudo-projects that are weighing down your dreams.
In your web project, do you have parts that dead-end, with little chance of making you the best in your industry? Are there areas you should focus on in hopes of reaching the other side of the dip, joining the elite players of your business? Are you ready to sort those out, focus on the ones that matter and discard the rest?