A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups. Should Google only do DKI for exact match? How will advertisers defend themselves when keyphrases are trademarks? Please comment.
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, […]
Trademark/Brands are protected from confusingly similar derivatives in the real world. I don’t expect Google to become an arbiter of trademarks, but this case (it is a real case, just as absurd) they should consider the spirit of trademark law especially considering how their match types work.