If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Google Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
I saw this today on Google. It is for a Google Adwords keyword in a hypercompetitive marketplace… with a $12.56 average CPC (cost per click). The advertiser was hoping to use dynamic keyword insertion. Instead they did dynamic money wastin’ ad this can definitely affect their Quality Score. The business cash advance industry has some […]
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.