Another area where Google wedges itself into a high-payout, comparison industry is the Credit Card Comparison world, as shown by this sequence of images taken live in the USA . Last year, Google began comparison ads for mortgages and now, after a UK trial, has moved into credit cards. Query “Credit Cards”: A comparison ad […]
Well, I am now officially re-certified as a Google AdWords Certified Partner. The program replaced the Google Adwords Qualified Professional program that I’ve been in for years. It’s always nice to have third party verification of my skills in the exam. I found the exam to be a lot harder than before – more focused […]
As most of you know, split testing your ad text – not just for click throughs but for conversions – is one of the most important pre-click optimizations you can do with Google Adwords. Ad text optimization is an iterative process where we run experiments on different approaches to headlines, description text and display URLs. […]
In the past few years there have been examples of how companies have take advantage of the web to steal thunder from ad campaigns, such as the Pontiac vs. Mazda fiasco from a few years ago. But it’s not often you see it happen in such a large scale in the physical world: BMW […]
Confused by the Google Adwords ranking algorithm? Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.