As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers. This cheat sheet has been the outcome. This is distinctly from an SEO point of view – you’ll notice I’ve woven in Link Building ideas along with other LinkedIn functionality in every case where I refer to linking to existing content on “company.com”. The links back to these “gifts of content” are no-followed in LinkedIn, but we’re looking at their indirect benefit through other means, such as social sharing. If you have a sufficiently rich collection of content, it will serve you well in many discussions on LinkedIn and offer opportunities in an ever-increasing fashion over time… if, that its, you weave it into your corporate culture.
LinkedIn PR Cheat Sheet (PDF) licensed under (CC) Attribution ShareAlike for Commercial Use