I don’t care if you sell laxatives and paper towels – your customers are gamers. And they’re hard to reach by any other means.
Down the hall from my offices resides Wes Keltner – who’s started GUN – a Video Game Advertising Consultancy. If you are thinking banners and billboards in race games – you are at least 3-4 years behind. Give wes TEN MINUTES and you will never think of video game advertising the same way again.
Wes often hangs out in my office talking video games. Most traditional in-game ads get a few percentage participation – these guys are talking many times that.
Video Game Ad Facts:
- 350 Million Gamers
- 40% Women
- 34 Years Old – Average Age
- 12 Years Playing on Average
- 67% of Households Play Video Games
(no: Wes didn’t pay me or even know that I wrote this.)
{ 3 comments }
Nice post. Love your site. Keep up the good work!!!
nice post
I just saw this Scott. Wow, I’m honored. Thank you for writing such a nice (and informative) post! You’re a good friend. Thanks.
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