From this month’s Kentucky Utilities newsletter.
I was reassured that, if I had any issues that occurred between October 1st and October 31st, I might get customer service. Sadly, the month came and went, and now we’re well into November – presumably back to long hold times and grumpy representatives. Opportunity does slip by doesn’t it. How can anyone believe this is an interesting or brand-supporting article?
Can we please try a bit harder for some interesting content? I do not understand why a truly excellent newsletter is not produced when it is obviously being given a prestigious role in the marketing of the company. I would have to suggest that you look around for a content development manager who was outside of the sales team. Find out what your customers are interested in- and position yourself as the domain expert in power production and delivery.