Comments on: Another Alternative to the Nerdy White Paper – The Cheat Sheet Hero Library http://www.buzzmaven.com/2010/06/white-paper-alternatives.html The Search Marketing Consultancy of Scott Clark Wed, 08 May 2013 18:49:09 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: E-Platform Marketing http://www.buzzmaven.com/2010/06/white-paper-alternatives.html/comment-page-1#comment-603 E-Platform Marketing Wed, 21 Jul 2010 13:36:41 +0000 http://www.buzzmaven.com/?p=4237#comment-603 I agree fully. I think that a lot of companies view “white papers” as a way to generate a lead. It’s usually seldom used, people are skeptical in “registering” to download them and the overall value is negligible.

I would say that a better way is to create a true “resource” section with important reference info. This provides a sincere service, encourages return visitors and builds trust with your online communty.

When site owners take a sincere interest in helping others the good things will follow.

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