I don’t know why it’s so hard for many businesses to realize that they must change not just their website, but their entire business culture to prepare for the Social Media revolution.
This video does a great job of putting the “A-ha moments” in your face.
Here are 5 of the (dozens) of stats presented on this video.
- By 2010 Gen Y will outnumber Baby Boomers….and 96% of them join social networks.
- Social Media overtook porn as the #1 web activity
- 1 in 8 newly married couples met in social networks.
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest after the U.S.A.
- ….more in the video…
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Many businesses still view their website as a “set it and forget it” part of their marketing plan. They do not realize that the continuous marketing of their online presence should be a major portion of their global marketing plan.
One of my clients recently paid $25K to have a commercial created and pays another $25K per month for magazine advertising but let their website sit idle on page 14 of Google’s search results for their main keyword phrase. After explaining the benefits to them, they hired me to market their website. They are now on page one at #5 and rising and their sales have drastically increased. They were more concerned about establishing name recognition via the old-school marketing techniques.
Businesses need to understand the benefits of a continuous online marketing plan that takes advantage of all the latest avenues.