We had a good turnout for the event where Bill Dotson and myself presented information about lead generation at Awesome, Inc. downtown Lexington
Major topics included:
- The web lead conversion funnel
- Testing and Optimization of lead flow
- Success factors when using search engine marketing for lead generation.
- Twitter outreach, SEO, Paid search and more.
If you didn’t get the hand-out, please tweet me (@scottclark) and I’ll make sure you get a copy.
Resources:
- Web Marketing Tips for Start Up Business
- 20 ways to prepare for a turn-around by Scott Clark
- Small Business CRM tools by Scott Clark
- Marketing Experiments
- Jakob Nielsen’s Use-it.com
Slides
Lead Generation on the Web
View more presentations from Bill Dotson.
Video
Innovative Lead Generation on the Web – Pt 1 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Pt 2 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Pt 3 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Pt 4 of 4 from WebMedley on Vimeo.
{ 3 comments }
Can I watch this live here?
probably if the video setup works.
Thank you for sharing this information. As a neophyte to web marketing, SEO, keword analysis….okay as a guy who knows “jack” as it were, I am grateful to have an opportunity to learn from sites liek yours. Curious, does your organization offer a “basics” program. A program that will walk me through an effective method of, education..completing the fundamentals…creating….establishing worthwhile tracking…etc. But from a very first step (I mean very first) perspective. Most that I have read assumes that I am somewhere beyond very first. I have learned enough to know that I do not know much, and although I will continue this process until I can teach you, I am interested in what I can do to accelerate that process. Any ideas, products, recommendations or advice. So much out there its overwhelming and almost impossible to know what is the best path,.
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