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How Google Adwords Auctions Work (Explained Well)

by Scott Clark on March 12, 2009

Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.

He explains how quality score is affected by:

  • Clickthrough Rate
  • Relevance
  • High Quality Landing Page

He explains Adrank (Adrank = Max Bid * Quality Score) and what people pay for ads.

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Hal Varian On The Google Ad Auction
03.12.09 at 10:09 am
Interesting content - Week of 3/16/09 | Jay Lane > Internet Marketing. Simplified.
03.18.09 at 2:53 pm

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