Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.
He explains how quality score is affected by:
- Clickthrough Rate
- Relevance
- High Quality Landing Page
He explains Adrank (Adrank = Max Bid * Quality Score) and what people pay for ads.
{ 2 trackbacks }
Comments on this entry are closed.