Comments on: Marketers To Quit Fiddling With Corporate Brochure Sites in 2009? http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html The Search Marketing Consultancy of Scott Clark Wed, 08 May 2013 18:49:09 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Britton Manasco http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html/comment-page-1#comment-57 Britton Manasco Sat, 18 Oct 2008 18:20:48 +0000 http://www.sitecreations.com/blog/?p=1393#comment-57 That study was interesting. I just don’t get how blogging could even be up there with SEO. My intuitions track with your experience with clients and prospects. Corporate blogging, after all, has been pretty slow to lift off and it’s already fallen lower on the hype cycle. Other social media, by contrast, are now at what Gartner calls “the peak of inflated expectations.” The business case for these things remains the biggest challenge. I suspect it’s a mistake to treat social media and blogging as separate categories from SEO when presenting to a client. I would thin it makes more sense to treat them as intertwined tactics designed to generate awareness and leads.

Britton Manasco
Illuminating the Future

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