If you’re a web merchant using the Yahoo Merchant Solutions e-commerce engine, your secret weapon for succeeding online has just been revealed.
The much anticipated roll-out of Yahoo! Web Analytics (formerly IndexTools) has started and I am thrilled. As I have been involved in Yahoo! Store development for a long time, specifically search marketing, the tool hits the sweet spot in my business.
I will be taking some time to become familiar so that I can bring Yahoo merchant solutions and Yahoo Store marketing solutions to the table bolstered by a robust analytics tool with built in tagging and an excellent dashboard.
The tool has a really nice path analysis tool that blows “click trails” out of the water and will help Yahoo Store merchants better organize their stores to meet the needs of real customers. No more guessing what order your menu should be in!
Yahoo! Web Analytics includes a complete dashboard for managing your business. What I most like is the idea of watching for and working on cart abandonment, something that has been hard to measure on Yahoo stores in the past.
…Yahoo! Web Analytics is designed to make it easy for you to answer your specific business questions. With features like drag & drop data filters, custom report wizards, and our segmentation selector, you can easily apply or remove filters to view the performance or characteristics of specific types of products, visitors and web pages….
Yahoo Analytics Campaign Report
Some of the reports
* Sales, revenue, average order value
* Conversion rate trends
* Visits, sales, revenue and conversion rates for specific keywords
* Sources of site visits, including organic search, referrals, paid search and direct access
* Product performance metrics, including the number of times each product has been viewed, added to the cart, and purchased
* Top internal site searches to inform merchants of consumer’s mindset during shopping.
* Checkout page analysis to show where customers abandon their shopping carts
I will keep you informed on this important advance.
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Scott, can you elaborate on how to setup the analytics in Yahoo! Stores and activate ecommece tracking? The ability to track transactions is critical, will this require extra programming or is it as simple as activating a check box?
Thanks!
Once the “Get Started” link appears in your Store Manager, enabling Yahoo! Web Analytics is easy. The installation option for checkout pages and store pages built in Store Editor automatically tags things. Follow the “Get Started” link in Store Manager and click the “Enable Analytics Tracking button and you should be golden.