Comments on: Americans Now Expect Companies to Have Social Media Presence

By: david fishman

david fishman — Mon, 03 Nov 2008 07:11:10 +0000

E-commerce has been late to adopt social strategies, but they will have to follow too. The laws of physics say a body in motion remains in motion until an equal and opposite force comes into play…….no way to stop the social forces of the internet. Watch out for Pipit Purch.

By: DJ

DJ — Sun, 05 Oct 2008 18:13:27 +0000

I’ve never been more happy to have an in-link with the anchor text “social media incompetence” ;)

As Jason said, AMEN! There’s a lot of good stuff in the post. You’re right to suggest the Groundswell/Forrester resources to your readers. Those folks – and that book – is just about the best “meat ‘n’ potatoes” content for marketers these days.

Thanks again and great work!

By: Marshall Sponder

Marshall Sponder — Thu, 02 Oct 2008 16:40:48 +0000

Thanks for referring to my blog post on Making the case for Social Media tracking, and haven’t.

If you think about it – Business doesn’t buy what it thinks it doesn’t need – at least, that’s my perception. The reason why Paid Search and now Web Analytics are highly invested in, at least in most of the places I deal with, is they provide leverage and it’s measurable (some would argue that, of course).

As soon as the $$$$ signals come on line – and it can be shown that Social Media, as an overall activity, contributes significantly to the bottom line, across the board at many business – I don’t think you’ll have much problem selling it – just my take on it.

Hope that helps contribute to the conversation -
Marshall

By: Jason Falls

Jason Falls — Thu, 02 Oct 2008 15:10:47 +0000

I would offer some pithy tome here, but all that needs to be said is, “Amen.”

Nice work.