Mike Dorausch (aka @chiropractic) drives home the point of local reviews being a huge deal for local businesses on today’s USA today. I became friends with Mike at SMX Social Media and congratulate him on the exposure! Also mentioned in the article is my new friend Chris Winfield, who I met in Long Beach also. Nicely done, Chris!
In the article by Jefferson Graham, Mike points out:
…”Online reviews is how people find us,” Dorausch says. About 80% of his new business stems from customers finding online reviews about him and booking appointments, he says…
Yes, he does have signs in the office asking visitors to leave their Gmail address (you must have a Google account to leave reviews on Google’s local pages), but he won’t ask before working on your back.
Dorausch says he waits for patients to say how they enjoyed their visit. “That’s where the opportunity is to ask if they’d like to share that in a review,” he says. (He follows up with an e-mail with Web addresses for review sites.)
“I would think most businesses would not go wrong with that approach,” he says…..