Comments on: 9 Things I Dislike about The Google Adwords Automatic Matching Idea http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html The Search Marketing Consultancy of Scott Clark Tue, 07 Feb 2012 16:01:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pwning Google Adwords Like A Skeeball Ninja http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-391 Pwning Google Adwords Like A Skeeball Ninja Wed, 01 Apr 2009 19:49:40 +0000 http://www.sitecreations.com/blog/?p=1211#comment-391 [...] you let Google use broad or automatic match, you give up two big layers of control. Yes, it’s a hassle to create the campaigns and [...] [...] you let Google use broad or automatic match, you give up two big layers of control. Yes, it’s a hassle to create the campaigns and [...]

]]> By: Google Adwords - Automatic Matching | Marketing=Success. Invest Now http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-27 Google Adwords - Automatic Matching | Marketing=Success. Invest Now Mon, 12 Jan 2009 23:17:32 +0000 http://www.sitecreations.com/blog/?p=1211#comment-27 [...] The challenge of this new feature is covered well in Scott Clark’s post about the 9 things he dislikes about automatic matching. [...] [...] The challenge of this new feature is covered well in Scott Clark’s post about the 9 things he dislikes about automatic matching. [...]

]]> By: Lidia http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-26 Lidia Mon, 12 Jan 2009 16:58:10 +0000 http://www.sitecreations.com/blog/?p=1211#comment-26 I didn't like Automatic Matching Option too. It shows our ads on queries which we have turned off before. What do you think about turning on Conversion Optimizer and Automatic Matching at the same time. What will happen? I didn’t like Automatic Matching Option too. It shows our ads on queries which we have turned off before.

What do you think about turning on Conversion Optimizer and Automatic Matching at the same time. What will happen?

]]> By: Dotless Domain » Blog Archive » Dotless Domain - Google AdWords Like Skeeball Ninja Pwned http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-25 Dotless Domain » Blog Archive » Dotless Domain - Google AdWords Like Skeeball Ninja Pwned Mon, 22 Dec 2008 14:36:53 +0000 http://www.sitecreations.com/blog/?p=1211#comment-25 [...] you let Google, Inc. (Goog) use broad or automatic match, you give up two big layers of control. Yes, its a hassle to create the campaigns and adgroups with [...] [...] you let Google, Inc. (Goog) use broad or automatic match, you give up two big layers of control. Yes, its a hassle to create the campaigns and adgroups with [...]

]]> By: Google Adwords Broad Match http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-24 Google Adwords Broad Match Tue, 11 Nov 2008 22:22:32 +0000 http://www.sitecreations.com/blog/?p=1211#comment-24 [...] you let Google use broad or automatic match, you give up two big layers of control.  Yes, it’s a hassle to create the campaigns and [...] [...] you let Google use broad or automatic match, you give up two big layers of control.  Yes, it’s a hassle to create the campaigns and [...]

]]> By: Scott Clark http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-16 Scott Clark Wed, 22 Oct 2008 18:22:36 +0000 http://www.sitecreations.com/blog/?p=1211#comment-16 @susie - you are correct, my error. I'll update the post when I get a bit of time :-) @susie – you are correct, my error. I’ll update the post when I get a bit of time :-)

]]> By: Broad Match—Danger, Will Robinson. | Internet Marketing Kultch http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-17 Broad Match—Danger, Will Robinson. | Internet Marketing Kultch Tue, 21 Oct 2008 22:30:40 +0000 http://www.sitecreations.com/blog/?p=1211#comment-17 [...] Here are some of the blog posts that I referred to: Foliovision.com socialmediatoday.com Site Creations.com. [...] [...] Here are some of the blog posts that I referred to: Foliovision.com socialmediatoday.com Site Creations.com. [...]

]]> By: Susie http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-18 Susie Tue, 21 Oct 2008 22:21:40 +0000 http://www.sitecreations.com/blog/?p=1211#comment-18 "The only way you can see what queries are generating ads is to turn on a Search Query Performance report and watch for irrelevant queries" Actually, this isn't true. Unfortunately the Search Query report only shows you queries for people that actually clicked on your ad, not impressions. So if your ad shows 1000 impressions for irrelevant keywords due to this new "feature" and only 2 people click, you can only see the extended phrases for those 2 people. The first notice I had about automatic matching was an email I received from the affiliate manager asking me to stop bidding on a trademarked term, which I wasn't, but which automatic matching was. Thanks, Google! “The only way you can see what queries are generating ads is to turn on a Search Query Performance report and watch for irrelevant queries”

Actually, this isn’t true. Unfortunately the Search Query report only shows you queries for people that actually clicked on your ad, not impressions. So if your ad shows 1000 impressions for irrelevant keywords due to this new “feature” and only 2 people click, you can only see the extended phrases for those 2 people.

The first notice I had about automatic matching was an email I received from the affiliate manager asking me to stop bidding on a trademarked term, which I wasn’t, but which automatic matching was. Thanks, Google!

]]> By: Google Adwords Automatic Matching: Pros and Cons http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-21 Google Adwords Automatic Matching: Pros and Cons Tue, 17 Jun 2008 16:13:32 +0000 http://www.sitecreations.com/blog/?p=1211#comment-21 [...] There are lots of other arguments about how automatic matching throws quality search results out the window, and negates highly-researched, and consciously targeted campaigns, but I think Scott Clark said it best in his post “9 Things I Dislike About the Google Adwords Automatic Matching Idea“. [...] [...] There are lots of other arguments about how automatic matching throws quality search results out the window, and negates highly-researched, and consciously targeted campaigns, but I think Scott Clark said it best in his post “9 Things I Dislike About the Google Adwords Automatic Matching Idea“. [...]

]]> By: Google Adwords - Automatic Matching | Vista Viewpoint http://www.buzzmaven.com/2008/05/google-automatic-matching-more-profits-from-uninformed-advertisers.html/comment-page-1#comment-22 Google Adwords - Automatic Matching | Vista Viewpoint Mon, 02 Jun 2008 16:04:12 +0000 http://www.sitecreations.com/blog/?p=1211#comment-22 [...] The challenge of this new feature is covered well in Scott Clark’s post about the 9 things he dislikes about automatic matching. [...] [...] The challenge of this new feature is covered well in Scott Clark’s post about the 9 things he dislikes about automatic matching. [...]

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