I saw this today on Google. It is for a Google Adwords keyword in a hypercompetitive marketplace… with a $12.56 average CPC (cost per click). The advertiser was hoping to use dynamic keyword insertion. Instead they did dynamic money wastin’ ad this can definitely affect their Quality Score.
The business cash advance industry has some of the highest keyword prices on the web, and dynamic keyword insertion could definitely help you get ahead… But if your success or failure depends on high performance I recommend you set up and test your google adwords setups extremely carefully, or have a 3rd party review your campaigns occasionally.
Plug:
Scott Clark can review your Google Adwords campaigns for errors, waste and missing opportunity. Just click over here to contact me about helping.
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