Heidi Adams Cool at Case Western produced a terrific introduction to the world of social media. Written with clarity for the beginner, I highly recommend checking it out no matter what your level of experience.
Insight:
“Of course the trick with this is the same as it always has been; word-of-mouth referrals are driven by satisfied customers, not marketers. We can pave the way and create opportunities to make this happen more easily, but we can’t put words in people’s mouths or on their social networks.”
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