Comments on: Social Media’s Tribal Energy and Live Events

By: Adam Singer

Adam Singer — Tue, 15 Apr 2008 02:50:12 +0000

thanks for the mention — great article !

By: Social media in action

Social media in action — Fri, 14 Mar 2008 17:18:25 +0000

[...] has published a blog article about this issue, so I am reposting my response to his [...]

By: Jack Powers

Jack Powers — Thu, 13 Mar 2008 16:09:53 +0000

Brandon Hopkins’ idea of teasing the performance over the web is a good example of building buzz ahead of the event. Seth Godin’s point about the strength of the audience experience — nowadays media types call it “engagement” — unveils the untapped value of a live event. The concert isn’t over after the curtain comes down: it lives on in the hearts and minds of the people who were there in the moment.

(In a similar way, air travel meet-ups like Peter Shankman’s TripLife.com do this for fequent flyers.)

If you can capture that moment digitally — get the email addresses, blog links, SMS and MMS addresses, tags and keywords — you can re-visit the magic and maybe even sell those folks something else in the future. Just don’t be a pig about it.

By: Jason Falls

Jason Falls — Thu, 13 Mar 2008 15:08:33 +0000

Great write-up Scott. And thanks for the link. Rupp is doing good things and can serve as a great case study in social media leadership.

By: Brandon Hopkins

Brandon Hopkins — Thu, 13 Mar 2008 04:13:32 +0000

Hey Scott!

I’ve never seen an industry that couldn’t use SMM to succeed with a different (younger usually) demographic. As such, a concert hall and opera house would do well to show off their talents and artists that appeal to that crowd.

I would suggest a broadcast streamed live over the internet to the venue’s website. If you featured a big name artist, you would increase the brand of the venue and promoting agency as well as give new viewers something different than they’re used to.

With proper promotion (reveal the performing artists 2 days before), you would have the entertainment blogosphere on fire with predictions and talk of who it is, and where it’s happening.