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	<title>Comments on: Google Automatic Matching Beta = Pay, Spray and Pray?</title>
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	<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html</link>
	<description>The SEM Consultancy of Scott Clark</description>
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		<title>By: Roei Zerahia</title>
		<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html/comment-page-1#comment-306</link>
		<dc:creator>Roei Zerahia</dc:creator>
		<pubDate>Thu, 04 Dec 2008 19:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/02/improving-adwords-performance.html#comment-306</guid>
		<description>I tried to use this tool for 2 weeks got lousy results that caused me to stop using it at the moment.</description>
		<content:encoded><![CDATA[<p>I tried to use this tool for 2 weeks got lousy results that caused me to stop using it at the moment.</p>
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		<title>By: Kirsten Wright</title>
		<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html/comment-page-1#comment-304</link>
		<dc:creator>Kirsten Wright</dc:creator>
		<pubDate>Thu, 28 Feb 2008 00:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/02/improving-adwords-performance.html#comment-304</guid>
		<description>Thanks for the great blog post. I am still learning the in&#039;s and out&#039;s of google adwords, and I appreciate the heads up about the content network.</description>
		<content:encoded><![CDATA[<p>Thanks for the great blog post. I am still learning the in&#8217;s and out&#8217;s of google adwords, and I appreciate the heads up about the content network.</p>
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		<title>By: Brennan</title>
		<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html/comment-page-1#comment-303</link>
		<dc:creator>Brennan</dc:creator>
		<pubDate>Tue, 26 Feb 2008 17:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/02/improving-adwords-performance.html#comment-303</guid>
		<description>Great post.

This new &#039;service&#039; sounds too thinly-veiled to be true honestly.  That said, I&#039;m MORE inclined to believe it&#039;s true given the sketchiness of the service and the obvious immediate benefits for Google.

Again, great post.  Very helpful for guys like me who come across SEO questions professionally all the time, but don&#039;t focus on it.

Thanks,
Brennan</description>
		<content:encoded><![CDATA[<p>Great post.</p>
<p>This new &#8217;service&#8217; sounds too thinly-veiled to be true honestly.  That said, I&#8217;m MORE inclined to believe it&#8217;s true given the sketchiness of the service and the obvious immediate benefits for Google.</p>
<p>Again, great post.  Very helpful for guys like me who come across SEO questions professionally all the time, but don&#8217;t focus on it.</p>
<p>Thanks,<br />
Brennan</p>
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		<title>By: Scott Hendison</title>
		<link>http://www.buzzmaven.com/2008/02/improving-adwords-performance.html/comment-page-1#comment-305</link>
		<dc:creator>Scott Hendison</dc:creator>
		<pubDate>Mon, 25 Feb 2008 14:58:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitecreations.com/blog/2008/02/improving-adwords-performance.html#comment-305</guid>
		<description>you say, &quot;Every client coming to me desperate for help with Adwords spend has content network on (without knowing it)&quot; and that&#039;s no exageration, I&#039;m sure.

Most of my own don&#039;t even know what the &quot;content network&quot; is, until I say &quot;You know those crummy websites that seem to exist only so people will click on the ads &quot;?

THEN, they say, &quot;Oh yeah, I hate those...&quot; and when I show them screen shots of all they&#039;ve spent on the content network, they&#039;re furious.

This &quot;Automatic Matching&quot; is yet another way to separate advertisers from their money, and doing so &quot;automatically&quot; just seems wrong.

IMO, &quot;Do no evil&quot; really seems to mean &quot;Revise our definition of evil regularly&quot; .</description>
		<content:encoded><![CDATA[<p>you say, &#8220;Every client coming to me desperate for help with Adwords spend has content network on (without knowing it)&#8221; and that&#8217;s no exageration, I&#8217;m sure.</p>
<p>Most of my own don&#8217;t even know what the &#8220;content network&#8221; is, until I say &#8220;You know those crummy websites that seem to exist only so people will click on the ads &#8220;?</p>
<p>THEN, they say, &#8220;Oh yeah, I hate those&#8230;&#8221; and when I show them screen shots of all they&#8217;ve spent on the content network, they&#8217;re furious.</p>
<p>This &#8220;Automatic Matching&#8221; is yet another way to separate advertisers from their money, and doing so &#8220;automatically&#8221; just seems wrong.</p>
<p>IMO, &#8220;Do no evil&#8221; really seems to mean &#8220;Revise our definition of evil regularly&#8221; .</p>
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